RESEARCH
Strategy, People, and Technology in Emerging Economies.
Generating applied scholarship at the intersection of organizations, digital transformation, and sustainable development.
Research Overview
Research Focus Areas
Advancing strategy, HRM, digital transformation, and sustainable development through rigorous inquiry.
Strategic Management
Human Resource Management
Digital Transformation & AI
AI adoption, digital capability building, future of work, and organizational readiness.
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Sustainable Development & ESG
Corporate responsibility, ESG integration, SDG alignment, and sustainable business models.—————————————————————————-
Selected Publications
CSR in major European football leagues in the age of COVID-19: financial vulnerability, mental health and domestic violence
Society and Business Review · Mar 1, 2023
COVID-19 pandemic has significantly impacted the lives of people and businesses around the world in different ways. France, Spain, Italy and the UK are among the worst affected countries by this pandemic. The purpose of this paper is to identify and compare different corporate social responsibility (CSR) activities taken by the clubs and player of the major football leagues of these four countries to develop a more comprehensive model of intervention. This paper has analyzed the initiatives taken by these football clubs and players to address financial vulnerabilities, mental health problems and domestic violence among the stakeholders and compared them with the existing CSR and humanitarian models. A case study approach has been used to collect and analyze data related to the CSR activities taken by the players and club management. Official websites of the clubs, newspaper and journal articles were among the major sources used to collect data for the paper. Football clubs and players of the four major leagues have raised funds through different campaigns and delivered foods and essential medical supplies to the communities and hospitals to address financial vulnerabilities, mental health issues and domestic violence within their communities during the COVID-19 pandemic. They have provided guidance to their followers using social and television media to improve their physical and mental health during the pandemic. Online competitions, quizzes or virtual hangouts have also been used by the players to engage the stakeholders on a frequent basis. Football clubs have also initiated campaigns to raise awareness within the community on available medical services for the victims of domestic violence and also provided them with shelter, food, medical, legal and online counseling services.
Social enterprise marketing strategies’ to achieving sustainable development goals in an emerging economy: lessons from emerging economies
International Journal Innovation and Sustainable Development · Sep 1, 2022
The paper focuses on the social business enterprise model that has recently gained significance in Bangladesh using case study methodology on GDFL, a French-Bangladeshi joint venture. The purpose is to evaluate and establish whether similar social business models can be implemented in developing and transitional economies to address poverty issues and achieve several sustainable development goals (SDGs). The authors intend to establish how social businesses impact economies and improve people’s lives. Based on this article, it can be argued that GDFL is a social enterprise that utilises the blended revenue approach to remain economically sustainable. The multifaceted GDFL initiative positively contributes to sustainable development across the value chain and in achieving SDG 1, 2, 3, 8. This can also be successfully implemented in similar developing and transitional economies in Asia and Africa. Using Grameen Danone as an illustration, the study explores the nature, operations, objectives, and implications of social businesses.
Extending Resource Value-Based Circular Economy Business Model in Emerging Economies: Lessons from India.
Sage · Feb 15, 2022
The linear economic model fueled by misconception and ignorance towards our limited resources led us to extract, produce, consume, and dispose of materials faster than putting them back into the chain or reproducing. The circular economy (CE) business model answers these concerns, and exploring the implementation of such models in densely populated emerging nations is overdue. An open-ended interview of the executive team of Paperman Foundation, the organization in concern, was conducted, along with documentary analysis of the organization’s website, international news coverage, and government legislation to collect data for the research. The Paperman Foundation (hereinafter referred to as Paperman) has successfully implemented a circularity business model based on resource value extension in one of the largest cities in India. They have been scaling their operations for almost a decade and sustainably returned the recovered resources to the supply chain extending the resource value of post-consumer plastic waste and thus cutting down on carbon emission. This study established that such contemporary business models like the circular model can achieve lowered carbon emissions in emerging and transitional economies such as India successfully. Although, there is a high volume of research output from academia in CE in the past decade, most of them are not conducted on cases based in emerging economies. Only one representative organization is considered in this case study. Studying several organizations from similar economies could provide a better understanding.
Corporate social responsibility in the wake of COVID-19: multiple cases of social responsibility as an organizational value
Society and Business Review · Jul 3, 2021
Although corporate social responsibility is a well-researched concept, very few studies have studied organizational social responsibility in the face of internal/external crises. Therefore, this paper aims to examine various firms’ organizational social responses to COVID-19 as an external crisis, particularly in terms of the way organizations use their resources to address social problems and the real intention behind these, and the changing organizational drivers influencing such behaviors. Design/methodology/approach The authors explore the initiatives of seven organizations from three different industries in several countries and their actions in the wake of the COVID-19 pandemic. A case study approach was taken to collect data and reach a conclusion. A combination of interviews, online communication using semi-structured questionnaires and documentary information available in the public domain was used to collect data and analyze and triangulate the events. Findings Similar internal resources and capacities of the seven organizations resulted in similar responses as they launched proactive initiatives to prepare sanitizers. This research indicates that these organizations pursued other goals besides economic one. When society needed help, these organizations responded quickly, using and reorganizing their resources to assist communities in need. Different organizations from different sectors all behaved in a similar manner, making genuine contributions to the pandemic as each was uniquely capable of doing. These organizations also used their unique capabilities to offer their resources to local communities and governments.
Effect of Human Resource Investment on the Financial Performance of Publicly Listed Banks in Bangladesh
North South Business Review: NSBR · Jun 1, 2020
Different teaching activities have engaged students effectively in learning various aspects of the course. The implementation was evaluated by drawing on student feedback, combined with Lecturers reflections on the process. Students enjoyed this way of learning and appeared to be excited when they presented their work to their peers in class. Lecturers also observed that students were more engaged in classroom discussion and debates under this learning approach. The process of curriculum development discussed in this paper would benefit wider business educators.
Working Papers & Ongoing Research
Current research explores organizational AI readiness, strategic HR alignment in digitally transforming firms, and ESG integration frameworks for emerging market enterprises.
- AI Readiness in Emerging Market Organizations
- Strategic HR Alignment in Digital Firms
- ESG Integration Framework for SMEs
Research Impact
15+
Peer-Reviewed Publications
20+
Conference Presentations
5+
International Collaborations
X
Awards & Recognitions
Research Supervision
Supervising undergraduate and postgraduate research in strategy, HRM, digital transformation, and sustainable business. Supporting students in publishing, conference participation, and applied research development.
Research Collaboration
& Partnerships
Open to joint research, funded projects, consulting, and academic partnerships with institutions, corporations, and development agencies.